E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- Senior Journey Specialist managing CRM email marketing campaigns at GEICO. Driving multichannel acquisition and retention through targeted emails and digital marketing strategies.
Responsibilities
- Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention
- Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
- Prioritize and evangelize multi-channel, journey orchestration strategies
- Help guide and develop other analysts.
- Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity.
- Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
- Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements.
- Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
- Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification
- Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners.
- Contribute to business reviews
- Stay current with industry trends and best practices
- Other projects as assigned
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
- Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance
- Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes
- Proficiency in HTML coding, with a strong foundation in coding fundamentals
- Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
- Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
- Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
- Proven ability to work collaboratively with cross-functional teams.
- Experience with A/B testing and optimization strategies
- Strong proficiency with Microsoft Office, especially Excel and PowerPoint
- Highly detail-oriented, data-driven, self-starter, innovative and analytical
- Excellent interpersonal, written, and oral communication skills
- Proven track record of achieving results in a matrixed environment
- Demonstrable aptitude for learning new skills, programs, and processes
- Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
CRM Manager responsible for member communication and campaign management at a prominent fitness company. Focused on data - driven marketing strategies and member engagement through various channels.
E - Mail Marketing / CRM Manager managing online retail campaigns for a growing email marketing agency. Remote position working with diverse clients across various industries.
E - Mail Marketing & Marketing Automation Specialist at Biomatch GmbH focusing on customer lifecycle campaigns and automated journeys while ensuring compliance with GDPR.
Marketing Coordinator driving results in Bisnow's commercial real estate sector through event marketing and audience engagement. Collaborating with teams daily to enhance brand messaging and revenue opportunities.
Marketing Automation Manager focusing on E - Mail Marketing for morefire GmbH, an online marketing agency in Köln. Responsibilities include strategy development, campaign analysis, and client consulting.
E - Mail Marketing / CRM Manager working in a growing email marketing agency. Collaborating with online shops and managing customer relationships effectively.
E - Mail Marketing und CRM Manager bei ZWIESEL GLAS, einem weltweit führenden Hersteller von Kristallgläsern. Verantwortung für die Konzeption und Umsetzung von E - Mail - Kampagnen sowie CRM - Strategien.
Email Marketing Strategist creating email and omnichannel strategies for Lithuanian E - commerce brands. Collaborating with project managers and content creators to drive performance and retention initiatives.
Senior Email Marketing Strategist developing email and omnichannel strategies for Lithuanian E - commerce brands. Collaborating with project managers and content creators to drive performance initiatives.