Marketing Analyst developing visual strategies and marketing campaigns for Gedore, a leader in tools manufacturing. Supporting graphic design and internal communications initiatives.
Responsibilities
Develop, monitor and/or participate in the development of the company’s visual programming and its product lines (internal signage, stationery design, annual reports, product manuals, etc.), applying — in accordance with GDE headquarters guidelines — the key elements of the company’s identity and rules for use in any situation where the company is visually represented.
Constantly analyze and evaluate the company’s situation regarding the products it manufactures and the market in which it operates.
Participate in the development of marketing strategies and in measuring results to improve strategies and develop new initiatives.
Develop, monitor and/or participate in the development of the company’s product lines.
Develop, monitor and/or participate in the creation of editorial and promotional materials, campaigns, catalogs, brochures, print materials, packaging, electronic and digital media; recommend suitable media for each piece and oversee production to ensure effective results.
Prepare, monitor and/or assist with the company’s institutional communications and copywriting.
Prepare, monitor and/or assist with the company’s advertising copywriting.
Contact suppliers to obtain quotes for promotional items, newspaper and magazine ads, stickers, print materials and other communication materials.
Perform graphic design for products: design of symbols, typefaces and other elements to be applied directly to the product.
Keep the work area clean and organized.
Complete required records in the specific ISQ (quality/safety standard).
Train new employees according to the Training ISQ.
Participate in various meetings as directed by the team leader.
Use PPE relevant to the role, as instructed by the Occupational Safety Department.
Requirements
Education: Bachelor’s degree in progress in Communication, Advertising or Marketing.
Skills/Knowledge:
Intermediate English
Basic Spanish
Image editing
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Intermediate Excel
Intermediate PowerPoint
Benefits
Health plan (outpatient or hospital) — 100% of the employee’s monthly premium covered
Dental plan — Sesimax
On-site dental care
On-site outpatient/medical care
Social assistance services
Psychological/mental health support
Wellhub (Gympass)
Pharmacy discount card
Medication subsidy
Optional group life insurance
On-site cafeteria
Transport voucher
On-site parking
Profit-sharing (PLR)
Education/training support according to internal policy
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