Ausbildung im digitalen Marketing mit Fokus auf Hosting - und Cloud - Lösungen. Kreative Unterstützung im Marketing - Team für Kommunikationskonzepte mit vielen Entwicklungsmöglichkeiten.
About the role
- Director of Customer Lifecycle Marketing responsible for managing the customer journey and revenue growth. Leading a team at GBG to support pipeline and campaign performance.
Responsibilities
- **What you will do**
- Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
- Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
- Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
- Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
- Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities
Requirements
- **Skills we are looking for**
- Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
- Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
- Experience with HubSpot, Salesforce, 6sense, or similar technologies
- Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization
Benefits
- **To find out more**
- As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
- To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Color Marketing Specialist assisting with Virtual Color Consulting and collaborating on color - focused content for digital platforms at Benjamin Moore. Provides analytical support and liaises with FP&A team.
Senior Marketing Manager leading BD’s Core Tubes portfolio within U.S. Specimen Management. Driving revenue growth and executing marketing plans for the Vacutainer brand.
Marketing Assistant at Emisfera Agro creating and editing video content for social media and campaigns. Supporting communication efforts in a dynamic, growth - oriented environment.
Marketing Teamkoordinator overseeing diverse marketing activities to boost BG - Graspointner's brand awareness and product sales internationally through various channels.
Internship position in marketing focused on innovative recruitment technology. Engage in marketing strategies and content creation within a dynamic startup environment.
Marketing Communication Trainee focusing on social media marketing and influencer campaigns in a dynamic team environment. Engage in planning, implementation, and analysis of influencer marketing strategies.
Performance - oriented Online Marketing Manager creating data - driven marketing campaigns for Cleo & You GmbH. Focused on enhancing customer journeys and optimizing performance metrics in a hybrid work environment.
Retention Marketing Intern assisting the marketing team with engagement strategies through email and SMS campaigns. Analyzing data and contributing to customer retention initiatives at REVOLVE.
HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.