Hybrid Senior Marketing Manager – Specimen Management

at BD

• Job title: Senior Marketing Manager – Specimen Management
• Job type: Full Time
• Experience level: Senior
• Salary: $146,100 - $241,200 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Franklin Lakes, United States

About the role

• Senior Marketing Manager leading BD’s Core Tubes portfolio within U.S. Specimen Management. Driving revenue growth and executing marketing plans for the Vacutainer brand.

Responsibilities

• Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
• Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.
• Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.
• Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework.
• Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.
• Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.
• Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.
• Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.
• Domestic travel up to 30%.

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum 5+ years product marketing experience including product launch/planning experience required.
• Healthcare or life sciences marketing experience preferred.
• Depth of marketing expertise in segmentation and lifecycle management experience preferred.
• Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.
• Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.
• Demonstrated creativity in marketing tactics and problem-solving required.
• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.
• Excellent oral and written communication skills required.
• Track record of continuous learning and adaptability required.

Benefits

• Annual Bonus
• Standard LTI
• Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Other Well-being Resources
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• Retirement and Financial Well-being
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Life Balance Programs
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Other Life Balance Programs
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes
• Leave Programs
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave