Omnichannel Activation Manager at Fresh Del Monte developing strategies for brand and retail customer initiatives. Driving sales and market share growth through effective omnichannel programming.
Responsibilities
Develop and implement omnichannel strategies that support key brand and retail customer initiatives
Assess and integrate business opportunities and key activation strategies
Build customer-specific strategies that achieve business objectives at assigned accounts
Execute omnichannel programming from Retail and In-Store Shopper Tactics to 1st and 3rd party digital programs
Brief creative partners on activations and provide guidance on success criteria
Establish KPIs using campaign analytics to optimize media and measure results
Support customer meetings with strategies, plans, and program results
Participate in the annual customer planning process and integrated marketing communications process
Requirements
Bachelor’s Degree
5+ years of experience in CPG Industry, or related field
Experience in Retail Media, Shopper Media and/or eCommerce Activation
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