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FM
Hybrid Marketing Manager, Systems & Platforms
Posted last month
About the role
- Marketing Manager at fintech startup, optimizing martech stack and managing integrated marketing initiatives. Collaborating with product, growth, and engineering teams for effective marketing technology solution.
Responsibilities
- Own and optimize the complete martech stack—from Google Analytics 4 and AppsFlyer for attribution to Braze for lifecycle marketing, plus all the connective tissue in between
- Manage the technical health of all website properties, including scaling advisor microsite experiences from 50 to 100+ by year-end
- Architect and maintain data flows and integrations between first-party data lakes and third-party martech tools, ensuring clean attribution and zero data leakage
- Design and execute A/B testing programs across web, email, and campaigns—building an experimentation culture that compounds marketing ROI
- Partner with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, not a bottleneck
- Rapidly build and iterate marketing landing pages in concert with the growth team, build promotional microsites, and campaign-specific experiences that convert—fast
- Drive SEO and LLM optimization to ensure Farther shows up where high-net-worth individuals and top advisors are searching
Requirements
- 5-7+ years in marketing operations, martech, or growth engineering—preferably in fintech, financial services, or high-growth B2B SaaS
- Deep expertise with modern martech: Google Analytics 4, GTM, Zapier, AppsFlyer, Braze (or similar), Search Console, Salesforce/HubSpot, testing platforms like Optimizely and measurement platforms like CrazyEgg
- Strong technical chops: HTML, CSS, React, JavaScript, API integrations, SQL for analytics, and comfort with AWS products
- Webflow expert (or similar CMS platforms like Contentful or WordPress) with experience building, scaling, and optimizing sites end-to-end. Experience managing a large portfolio of related but distinct sites, such as hundreds of microsite experiences, is a strong plus.
- Proven track record optimizing Core Web Vitals, page load times (you know the material difference between FCP, LCP and CLS), and overall site performance
- Experience managing complex, integrated martech stacks—you know how to make disparate tools play nice
- Strong SEO, AIO and Local SEO (GMB) experience and expertise leveraging on-page, off-page, schema and best practices to deliver a meaningful result.
- Strong project management instincts with ability to juggle multiple stakeholders and competing priorities
- Excellent communication skills—you can translate technical complexity into plain English for non-technical teammates.
Benefits
- Competitive comp package that rewards impact
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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