GFO Marketing Lead overseeing global marketing strategy for Global Family Offices at Northern Trust. Collaborating with executive teams and managing digital marketing activities.
About the role
- Strategic Planning Analyst responsible for marketing campaigns in a retail company. Building strategies connecting business objectives, consumer behavior, and market trends.
Responsibilities
- Responsible for leading the strategic planning for the brand’s campaigns, connecting business objectives, the commercial calendar, consumer behavior and market benchmarks to build narratives, promotional mechanics and brand experiences that strengthen the company’s competitiveness.
- Develop the marketing campaign calendar and planning by cross-referencing the commercial calendar, business goals, historical data, competitor movements and market benchmarks.
- Continuously monitor competitors and reference companies to find relevant benchmarks and references, proposing solutions aligned with the brand’s positioning and consumer trends.
- Analyze data and translate it into strategy by interpreting results from past campaigns, consumer behavior and market trends to guide proposals and action plans.
- Act as the PMO for campaigns, tracking deliverables, facilitating cross‑functional alignments and monitoring risks, deviations and bottlenecks to ensure execution of the approved plan.
- Present plans to internal teams, preparing and delivering clear, structured presentations grounded in data and strategic storytelling.
- Prepare and adapt presentations for the executive board (PIVA), converting strategic content into executive materials focused on conciseness, visual clarity and analytical support.
- Lead the weekly agenda meeting for RAC, consolidating key topics, results and marketing directions and ensuring concise communication across the company.
- Support the creation of strategic materials, structuring and refining presentations and supporting content in alignment with planning, branding and communications.
- Respond to requests from the 3P (marketplace) team by developing plans and special projects for seller, brand and category launches, aligning institutional positioning with commercial objectives.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications or a related field.
- Previous experience in marketing planning.
- Proficiency in PowerPoint and strong visual skills (Canva is a plus).
- Intermediate to advanced Excel skills.
- Experience using Power BI as a data consumer (data interpretation).
- Intermediate to advanced English (required to prepare complete presentations in English and interact with international suppliers).
Benefits
- Health and Dental Insurance: Comprehensive medical and dental coverage.
- Pharmacy Discount Program: Exclusive discounts on medications.
- Life Insurance: Protection and security for you and your family.
- Meal Allowance and Transportation Voucher: Essential benefits for daily convenience.
- Wellhub: Access to gyms and various sports activities to support physical health and well‑being.
- Funeral Assistance: Specialized support during difficult times.
- QualiFast Program: Our health and wellness program offering nutritional care, psychological support (psychotherapy sessions via Wellz), social assistance, hospitalization follow‑up, primary care services (APS), a special program for pregnant employees (First Steps) and financial education through Saber Finance.
- SaberFast Corporate University: Online platform with training and development resources for continuous career growth.
- Discounts and Partnerships with Educational Institutions: Support for academic and professional advancement with special rates on courses and degree programs.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Analyst supporting media mix modeling and optimization for Paramount's growth initiatives. Collaborating with marketing and data science teams to drive actionable insights and performance improvements.
Senior Marketing Manager leading marketing and communications initiatives for ESR in Australia and New Zealand. Collaborating with commercial teams to support the business's growth ambitions.
Marketing Specialist executing and optimizing EMEA marketing programs across ABM, advocacy, and campaigns for a cybersecurity leader. Combining content creation and program management responsibilities for impactful results.
Marketing Coordinator focusing on media strategies to enhance student enrollment at YDUQS. Collaborating with diverse teams to optimize campaign performance across various platforms.
Marketing Analyst focusing on brand communication at YDUQS. Collaborating on projects to enhance student engagement and communication.
Senior Marketing Manager at Logicc, a central AI platform for businesses, optimizing marketing strategies through data analysis and cross - channel campaigns.
Web Marketing Manager facilitating marketing website health and driving growth. Leading CMS migration and coordinating project activities for effective web marketing strategies.
Marketing Liaison managing relationships with healthcare professionals and ensuring patient satisfaction. Actively involved in community outreach and patient care transition.
MarTech Engineer optimizing marketing data systems at an AI - native mortgage company. This role involves ensuring data integrity and enhancing conversion tracking for marketing performance.