Drives fraud analytics and strategy initiatives for Synchrony Financial's credit products. Collaborates across functions to innovate and optimize fraud strategies impacting business success.
About the role
- VP and GM overseeing fan vertical strategy and revenue generation at Fanatics. Combining strategic leadership with hands-on execution in a dynamic sports environment.
Responsibilities
- Define annual financial and performance objectives aligned with Fanatics Commerce’s four pillars: (1) Delightful Experience Everyday; (2) Great Products, Storytelling & Availability; (3) New Rights & New Markets; (4) One Commerce Wins.
- Establish and evolve the fan vertical vision and roadmap for short-, mid-, and long-term success, leveraging consumer insights, performance data, and market intelligence.
- Lead end-to-end fan vertical strategy tailored to league, partner, and fan needs, ensuring timely product availability and compelling storytelling throughout the season.
- Provide strategic oversight across merchandising, pricing, inventory, SKU optimization, channel segmentation, promotional strategies, and in-season replenishment.
- Analyze performance metrics (sales, inventory, etc.) to guide decisions and optimize results.
- Build strong cross-functional partnerships (Buying, Merchandising, Planning, Marketing, Sourcing, Sales, Finance, Operations) to drive execution and shared accountability.
- Maintain deep understanding of contractual rights and obligations (e-commerce, wholesale, in-venue merchandising, sponsorships, events).
- Monitor industry trends to identify growth opportunities and pursue rights renewals/expansions.
- Develop scalable solutions for financial ROI across fan verticals.
- Lead Quarterly Business Reviews (internal and partner-facing) and monthly Fan Vertical Exchange meetings; participate in weekly business reviews.
- Align with other GMs to ensure consistency and scale across Fanatics Commerce.
- Provide guidance to analytics teams for data-driven decision-making.
- Ensure compliance with league/team policies and applicable laws.
- (NFL/MLB/College/NHL only): Oversee Team Services/Promo support for uniforms and team-issued apparel.
Requirements
- Ability to travel up to 35%.
- Bachelor’s degree in Business, Apparel, Merchandising, or equivalent experience with strong understanding of product and sales creation processes.
- 15+ years of progressive leadership experience with P&L ownership in licensed apparel, sporting goods, consumer products, e-commerce, or related retail/wholesale environments (buying, merchandising, inventory management, planning, operations).
- Deep knowledge of U.S./Canadian retail and consumer trends, preferably in sports licensed merchandise.
- Passion for sports and strong understanding of associated consumer demographics.
- Demonstrated ability to build, lead, and develop high-performing teams; proven talent acquisition and mentoring skills.
- Strong interpersonal and communication skills (written, verbal, listening) with executive presence.
- Ability to collaborate and influence across a matrixed organization, managing multiple stakeholders and competing priorities.
- Highly analytical with experience leveraging sales data and financial metrics (P&L, margin analysis, pricing strategies) to drive decisions.
- Skilled in problem-solving and driving creative, timely solutions with a big-picture perspective.
- Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and familiarity with data warehouses and database management.
Benefits
- We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
- Paid maternity paternity leave
- Infertility treatment
- Flexible time off to help you recharge
- Competitive 401k plan to support your financial future
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