VP of Technology at Lyka managing Engineering, Data, and IT functions in a pet wellness startup. Driving technology strategies for a fast - growing company focused on improving pet health.
About the role
- VP of Social leading strategies for emerging platforms in a global agency. Advising clients on community-driven brand strategies across platforms like Reddit and Discord.
Responsibilities
- Lead the strategy and setup of new and emerging channels by identifying and evaluating the opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals
- Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test-and-learn models to gauge success in emerging spaces
- Serve as a thought leader and go-to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch and how brands can credibly show up in these spaces
- Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations
- Collaborate across strategy, creative, creator and analytics to deliver short- and long-term platform-specific strategies and playbooks that deliver on objectives
- Stay current on of evolving platform mechanics, audience behaviors, social-first best practices, and governance considerations
- Partner directly with senior stakeholders and clients to define risk, governance, and brand-building frameworks within community-driven spaces
Requirements
- At least 8 years of experience at a social/ digital agency, integrated marketing, or communications firm working as a social media expert and strategist
- Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience
- Direct experience building brand strategies and executing those strategies in community-led platforms such as Reddit, Discord, WhatsApp
- Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools, such as Sprinklr, Sprout Social, and Brandwatch
- A passion for social media, from both a branding and cultural perspective
- Understanding of best practices and new features/formats across social platforms (established and emerging)
- Experience in client services, including having the ability to understand and assess a client’s needs, and be able to confidently own communications and recommendations in email and presentations
- Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
- Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling
- Brings a proactive, self-starting mindset to every engagement and opportunity
- Experience with global technology and/or retail brands is a plus
- Experience with influencers, creators, and talent partners is a plus
Benefits
- medical and dental insurance
- vision
- 401K
- life insurance
- disability insurance
- paid time off
- travel assistance
- wellness programing
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