Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Experienced Social Media Manager creating and managing B2C content across multiple channels for lifestyle brands. Requires strong project management skills and trend awareness in social media.
Responsibilities
- Management and development of creative multi-channel content and various formats: for Instagram and TikTok, as well as for websites, newsletters and other channels.
- You know which trends perform on which formats and, even after execution, you monitor the performance of your posts and the market’s topic landscape.
- You advise clients confidently and with a forward-looking perspective, and thanks to strong project management skills you keep your projects under control.
- Embedded in a team, you will have significant creative freedom in consulting and can draw on internal support from Creative/Art, Editorial, Planning, Events and Design.
Requirements
- (Some) proven experience in client consulting within social media, ideally from a PR or advertising agency
- Proficient in managing and conceptualizing creative social media content and in translating new topics and trends into the appropriate channels and formats; ideally with experience in the lifestyle sector
- Creator management: planning and producing content together with our creative team, as well as coordinating and managing UGC creators (briefings, content approvals, quality control)
- Experience with social media planning and listening tools and analytics software
- Experienced with content calendars and strong project management skills
- Strong written and spoken English and German skills
- Open, digital mindset, hands-on attitude and enthusiasm for effective team collaboration
Benefits
- Subsidised Deutschlandticket (job ticket) and Urban Sports
- Corporate benefits program
- Free beverages
- Regular team lunches
- Many colleagues looking forward to your expertise
- Work at the cutting edge with exciting clients and diverse projects
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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