Hybrid Divisional Director – Sales and Marketing

at Experience Senior Living

• Job title: Divisional Director – Sales and Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Akron, United States

About the role

• Divisional Director of Sales & Marketing supporting senior living communities across Florida, Ohio, Indiana, and Virginia. Leading sales teams and optimizing performance through innovative strategies and training.

Responsibilities

• Empower Sales Teams: Guide and support Community Directors of Sales (DOS), Leasing Counselors (LC), and Leasing & Move-In Specialists (MIS) in their sales endeavors.
• Be a Presence: Regularly visit communities to consult on and participate in sales strategy, execution, and management.
• Break Down Barriers: Troubleshoot and remove obstacles to improve census and sales performance.
• Train to Excel: Provide comprehensive sales training to new Executive Directors (ED), DOS, LC, and L&MIS on our state-of-the-art sales platform.
• Innovate Tactics: Devise creative strategies to convert leads into move-ins.
• Strategic Consulting: Act as a consultant on Sales and Marketing Plans, Competitive Analyses, and recommend pricing adjustments to Operations.
• Hands-On Outreach: Join DOS/LC and EDs on outreach sales calls to ensure effective prospect-centered selling. Provide coaching, training, and feedback to support growth and empowerment for our community leaders.
• Engage in Events: Attend and support internal sales and marketing events regularly. Bring a strong sense of leadership and hype to get our teams excited about making a difference.
• Maximize Relationships: Collaborate with referral agencies to enhance productivity and relationships. Establish community partnerships in your market to further promote the brand and make ESL the most desired senior living communities.
• Ensure Accuracy: Keep sales projections accurate and on track.
• Support the Community Director of Sales (DOS), Leasing Counselor (LC), and provide insight. Offer regular feedback to Operations on sales activities and concerns. Know your data and identify trends so our sales efforts remain proactive.
• Talent Acquisition: Interview and recommend top sales candidates to Executive Directors. Act as an advisor to our EDs to ensure we are bringing in the most talented sales and marketing professionals.
• Lead with Enthusiasm: Participate in regional calls and meetings to share insights, celebrate achievements, and foster a competitive spirit.
• Engage in Summits: Join sales summits to stay ahead of industry trends and network with peers. Remain abreast of the most innovative and forward-thinking solutions in the business.
• Flexibility: Be ready to tackle other duties as needed. We are a highly collaborative team, and we thrive within an “all hands-on deck” mentality.

Requirements

• Education & Experience: Bachelor's degree (B.A.) from a four-year college or university, with 2-4 years of related experience, or an equivalent combination of education and experience.
• Sales Expertise: At least 4 years of related experience and proven sales skills, customer service, negotiation, and basic financial knowledge.
• Tech Savvy: Intermediate computer and electronic file management skills. Highly focused on how we can consistently improve our digital processes and tools to optimize the sales process and performance.
• Organized & Detail-Oriented: Strong organizational, follow-up, detail orientation, time management, and multi-tasking abilities. Must maintain confidentiality.
• Communication Pro: Excellent written and verbal communication skills.
• Sales Leader: Proven ability to close sales and outperform peers using prospect-centered selling techniques.
• Team Player: Skilled at engaging and leveraging leadership teams and line staff to maximize sales.
• Travel Enthusiast: Willing to travel 75% of the time and possess a valid driver's license.
• Flexible Schedule: Ability to work varied schedules, including weekends, evenings, and holidays.

Benefits

• We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.