Digital Marketing Analyst responsible for social listening and report creation for a global team. Working in a 24/7 environment to monitor and analyze social media trends.
About the role
- Community Outreach & Marketing Coordinator for Executive Home Care in Northern Virginia. Engaging with referral networks and generating new business leads in home care marketing.
Responsibilities
- Build and nurture relationships with referral sources (e.g., hospitals, clinics, rehab centers, physicians, senior centers)
- Represent GENISCi - Executive Home Care at speaking engagements, organize and attend local events, networking mixers, and health fairs
- Deliver compelling and informative presentations to community partners, families, and prospective clients
- Maintain a consistent pipeline of leads and support client intake process
- Collaborate with GENISCi and Executive Home Care branding teams to create and distribute approved print and digital marketing materials
- Maintain accurate records in CRM systems and submit regular reports on outreach activities and lead generation metrics
- Enhance company's online presence through reviews, social engagement, and community awareness campaigns
- Act as an ambassador of whole-person care, educating the public on the value and impact of integrated home care solutions
- Support reputation management via Google, social media, and community platforms
Requirements
- 3–5 years of successful experience in home care or healthcare marketing, community outreach, or business development
- Deep understanding of the home care, home health, or aging-in-place market in Northern Virginia
- Strong communication, presentation, and relationship-building skills
- Self-motivated and organized with the ability to work independently in the field
- Proficiency with CRM platforms, Microsoft Office, Google Workspace, and social media engagement tools
- Bachelor's degree in marketing, communications, health administration, or a related field preferred
Benefits
- Supportive Work Environment
- Professional Development Opportunities
- Flexible Scheduling
- 401(k)
- Bonus based on performance
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