Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Executive developing and executing social media marketing strategies at Electric Ireland. Overseeing operations and analyzing all social media activities while collaborating with internal teams.
Responsibilities
- Oversee the day-to-day operational management of platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok
- Collaborate with internal teams to support product launches, sponsorships, events, and e-commerce objectives
- Develop engaging content across multiple formats and prepare creative briefs
- Manage paid and organic social media activities, including budget allocation
- Track and analyse key metrics such as follower growth, reach, engagement, and conversions
- Monitor social channels for customer feedback
- Assist the Advertising Manager and wider team with day-to-day tasks
Requirements
- A 3rd level qualification in Marketing, or equivalent work experience
- 2–3 years’ experience in social media and digital marketing
- Strong understanding of platform-specific best practices and trends
- Results-driven with proven ability to optimise campaigns using data insights
- Working knowledge of Google Analytics, Campaign Manager, and social media management tools
- Ability to develop standout creative tailored to each platform
- Excellent copywriting skills with strong grammar and attention to detail
- Experience in A/B testing for copy and creative
- Skilled in social media listening, engagement tools, and sentiment analysis
- Experience managing budgets and collaborating effectively with creative and media agencies
- Highly organised with excellent communication and stakeholder management skills
Benefits
- Opportunity to lead Ireland’s transition to net zero carbon future
- Career development through mentoring and training
- Corporate Social Responsibility Opportunities
- Sports and Social Clubs
- Networking opportunities
- Credit Union
- Generous Pension
- Access to staff well-being programmes
- Generous parental leave entitlements
- Strong values-based and inclusive culture
- Strong commitment to diversity, equity and inclusion
- Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted
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