Channel Marketing Specialist developing marketing strategies for retail to drive sales growth and margin enhancement. Collaborating with cross-functional teams to implement marketing plans.
Responsibilities
Assist with the development of all aspects of marketing connected with retail business
Work within defined strategies and associated tactics on an annual basis to drive business performance
Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations
Build knowledge of the competitive marketplace to recommend pricing & promotional approaches
Stay focused on budgeted revenue and profitability targets
Work in partnership with NPI leader to build winning plans that leverage new product launches
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