Product Marketing Executive at Perkbox executing go - to - market plans and supporting product launches. Coordinating communication and training for internal teams with a focus on clarity and sales support.
About the role
- Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
Responsibilities
- Partner with the CRO and Segment CEOs to define and own the global marketing vision, strategy, and multi-year roadmap aligned to company growth objectives
- Translate business and revenue priorities into a cohesive marketing operating model that scales globally
- Architect and execute a comprehensive brand strategy that sharpens EQ’s positioning and differentiates us in competitive, regulated markets
- Elevate EQ’s presence through thought leadership, flagship campaigns, content, and events that reinforce credibility and trust
- Build and scale a global demand generation engine that delivers predictable, measurable pipeline and revenue impact
- Design integrated, full-funnel programs across digital, ABM, paid media, email, events, and partnerships
- Partner closely with Sales, RevOps, and Product Marketing to align ICPs, messaging, targeting, and GTM execution
- Build, lead, and develop a high-performing global marketing team with clear accountability and ownership
- Establish performance metrics, attribution models, and reporting frameworks that connect marketing activity to revenue outcomes
- Drive a culture of experimentation, learning, and continuous improvement grounded in data.
Requirements
- Bachelor's degree in Marketing or a related field
- 10+ years of senior marketing leadership experience, ideally in B2B, SaaS, fintech, or regulated industries
- Proven track record of building and scaling demand generation and brand platforms that drive revenue
- Deep understanding of full-funnel marketing, pipeline analytics, and attribution
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Strong cross-functional leadership skills with demonstrated success partnering with Sales and Revenue Operations
- Experience leading global or multi-regional teams (North America and Europe preferred)
- Builder’s mindset: comfortable with ambiguity, energized by creation, and motivated by impact.
Benefits
- Flexible work options
- Competitive compensation
- Wellness benefits
- People-first culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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