Digital Marketing Solution Architect architecting and implementing digital marketing strategies for brand websites. Collaborating with cross - functional teams to translate business needs into technical solutions.
EG
Hybrid Online Marketing Manager – Marketing Automation, Lead Generation
Posted 2 months ago
About the role
- Online Marketing Manager at Die enventa Group enhancing email campaigns and lead generation through B2B strategies. Focusing on automation, performance analysis, and SEO optimization.
Responsibilities
- You plan, run and optimize email campaigns end-to-end — from newsletters and triggered messages to nurturing and reactivation — and use AI daily for briefings, copy, personalization and analysis.
- You orchestrate automated journeys across the entire funnel for our B2B audiences and continuously improve segmentation, personalization and scoring in close coordination with Product Owners and Sales.
- You analyze the performance of your initiatives using KPIs such as deliverability, open rate (OR), click-through rate (CTR), conversion and pipeline contribution, and conduct systematic A/B tests to derive and implement optimizations.
- You continuously maintain and develop our website and implement high-performing landing pages for campaigns, events and content offers — ideally in Webflow.
- You ensure on-page and technical SEO, strengthen internal linking and use geo- and AI-supported optimizations to increase visibility and relevance.
- You continuously evaluate Core Web Vitals, load times, traffic sources and conversions, and develop measures to increase visitors, conversions and brand awareness (e.g., content hubs, CRO tests, lead magnets).
Requirements
- At least 3 years of experience in online marketing — whether via a degree or a career switch: what matters is your drive and impact
- Solid expertise in email marketing and marketing automation, ideally with HubSpot
- You think in end-to-end campaigns and customer journeys and understand digital marketing processes
- Experience in a B2B environment, preferably related to software/IT and complex buying centers
- Analytical strength, a structured way of working and enthusiasm for testing, learning and scaling
- Your marketing & CRM tools: HubSpot, Salesforce or comparable tools
- CMS & web: Webflow, TYPO3 or WordPress
- Analytics & tagging: Matomo, eTracker, Google Analytics, Tag Manager
- SEO & research: Semrush, Sistrix, Search Console
- Nice to have: basic knowledge of HTML/CSS, UX/CRO, testing tools (e.g., VWO), Data Studio/Looker
Benefits
- Bike leasing
- Workation
- Employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Digital Marketing Manager leading cross - portfolio digital strategy within a high - profile IQVIA - Pharma strategic alliance. Driving strategic digital initiatives for Specialty Care brands across Europe.
Quality Analyst ensuring websites and digital marketing setups meet project requirements and function properly. Conducting quality assurance and supporting launch readiness checks.
Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
Digital Marketing & External Communications Manager leading strategy execution across digital channels for CNA. Managing social media, content, media relations, and brand initiatives.
Director of Digital Marketing at Uline responsible for leading Paid Search strategies and managing a multimillion - dollar budget. Overseeing a high - performing team across primary product categories.
Digital Marketing Manager driving Ainavio's online presence and growth in the competitive SaaS space. Managing content across multiple platforms and enhancing brand visibility.
Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.
Digital Marketing Manager focused on executing strategies and enhancing brand presence for HOA Sales and its member companies. Overseeing web, SEO, and content initiatives to generate leads.
Online Marketing Strategist developing innovative and scalable online marketing strategies at Vielfalter. Collaborating with interdisciplinary teams and driving the digital transformation for clients.