Hybrid Marketing Manager – Campaigns & Planning

at embelly

• Job title: Marketing Manager – Campaigns & Planning
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Flash
• Location requirements: Hybrid, Berlin, Germany

About the role

• Marketing Manager overseeing campaigns and planning for a Berlin-based health startup. Responsible for orchestrating marketing activities and ensuring brand consistency across channels.

Responsibilities

• Campaign Planning (60%): Plan and own all campaigns — from flash sales to Black Week, from concept to reporting. Combine e‑commerce best practices with our topics and products. Orchestrate all channels so they work seamlessly together: email, WhatsApp, print mailings, social media and CRM flows.
• Content & Asset Planning (15%): Own all campaign assets — from briefing to approval. Shape themes, slogans, copy and offers that resonate. Plan our Instagram feed to align with active campaigns. Manage campaign assets in Shopify, Klaviyo and ChatArmin.
• Stakeholder Management (15%): Work closely with the founder and with design, customer service, operations, finance and CRM. Coordinate external partners (e.g., performance or CRM agencies) — keeping everyone up to date, on‑brand and tightly aligned.
• Brand Management (10%): Keep tone of voice and visual identity consistent across all channels. Build trust and brand loyalty through clear messaging and strong value propositions.

Requirements

• At least 2 years of professional experience in marketing (e‑commerce/startup experience is a plus)
• Generalist and organizational talent who enjoys hands‑on work and has a feel for strategy
• Ambitious, resilient and quick to learn — you finish what you start and scale your skills fast
• Strong in language and concept: excellent German (C2/native level) and confident English
• Data‑minded and structured: KPIs, uplifts, contribution margins — you measure, understand and prioritise
• Detail‑oriented without losing sight of the big picture; proactive, hands‑on and reliable

Benefits

• Meaningful work: Help people with real complaints — with products that work and support customers long term.
• Exciting challenges: Work both data‑driven and creatively in a sensitive, fast‑growing health market.
• Visibility & responsibility: Orchestrate our marketing campaigns end‑to‑end and see the direct impact of your work.
• Freedom & influence: Contribute your ideas, test new approaches and help shape embellys’ marketing.
• Learning & collaboration: Work closely with the founder, design, customer service, operations and external partners.
• Broad remit: Plan, run and develop campaigns from A to Z — from briefing to reporting.
• Flexibility & balance: Flexible working hours and the option for hybrid work.
• Team spirit & office vibes: Enjoy a small, motivated team and a dog‑friendly office 🐶