Marketing Operations Manager managing marketing technology ecosystem for healthcare solutions. Ensures data processes and sales alignment for effective revenue growth.
Responsibilities
Own the entire marketing technology ecosystem
Ensure infrastructure, data, processes, and reporting run seamlessly
Manage Salesforce Account Engagement administration and data governance
Build scalable processes to enhance data integrity
Partner with Sales Ops to optimize lead flow
Serve as primary administrator for Salesforce Pardot/Account Engagement
Oversee marketing database governance
Develop lead scoring and grading models
Lead the campaign operations framework for attribution and optimization
Build and maintain dashboards for funnel conversion and reporting
Requirements
BS Degree or higher in Marketing, Business, Analytics, Communications, or related field
7–10+ years of progressive experience in Marketing Operations, Revenue Operations, or related roles
Advanced expertise in Salesforce and Account Engagement (Pardot) required
Certification preferred
Strong background in campaign management, data governance, reporting, and process optimization
Experience managing MarTech platforms including 6sense, Google Analytics, CMS tools, scheduling systems, and reporting tools preferred
Healthcare IT or B2B technology experience preferred
Demonstrated experience leading and developing teams
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