VP of Growth Marketing leading revenue - driven strategies for Euromonitor International's global marketing. Managing demand generation and brand authority with AI - led approaches.
About the role
- Performance Analyst at Edify managing paid media channels for lead generation and campaign optimization. Collaborating with Growth, branding and Commercial teams to generate actionable insights from data.
Responsibilities
- Responsible for managing and optimizing Edify’s paid media channels (Meta Ads, Google Ads and LinkedIn Ads), focusing on investment efficiency and generation of qualified leads.
- Directly involved in planning, executing and optimizing campaigns for different funnel stages (top, middle and bottom), aligned with inbound strategy and commercial lead generation.
- Strong responsibility for data and performance analysis, monitoring metrics such as CPL, CPA, CAC, conversion rate, ROAS and contribution to ACV.
- Central role in turning data into actionable insights, supporting strategic decisions on media mix, budget reallocation and channel prioritization.
- Ensure quality tracking and data integrity, using advanced Google Analytics (GA4), UTMs, conversion events and CRM integrations.
- Regular use of Google Sheets and automations (e.g., Zapier) for consolidating, processing and visualizing media and funnel data.
- Ongoing execution of A/B tests on creatives, audiences, copy and landing pages, documenting learnings to scale what works.
- Constant interface with Growth, Branding and Commercial teams, contributing to clear, business-impact-oriented reports.
Requirements
- Analytical, data-driven mindset
- Organized
- Business-oriented
- Ability to make performance-driven decisions
Benefits
- Health plan 🩺
- Dental plan 🦷
- Meal/food allowance on the CAJU card 🥗
- Edify Online — continuous English learning platform 🌎
- Continuous learning: we promote a culture of ongoing learning focused on both soft and hard skills 💻
- Birthday day off 🎂
- Childcare or babysitter assistance 🍼
- Extended maternity leave (6 months) 🍼
- Extended paternity leave (20 days) 🍼
- Gympass 🏋🏾
- Life insurance 💓
- Flexibility (remote/hybrid options) 💻
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
VP of Growth Marketing at Euromonitor leading global marketing strategy and demand generation. Transforming marketing to a commercial revenue engine with a focus on AI and data - driven approaches.
Senior Growth & Sales Manager managing B2B sales at an impact tech startup in Düsseldorf. Leading sales strategy and process optimization while building the sales team.
Intern supporting the Growth area at Banco Sofisa, aiding in operational tasks and campaign management. Focused on marketing strategies for small and medium enterprises.
Strategic Growth Director for CompTech, overseeing federal growth and capture strategy. Lead business development initiatives for DoD and national security customers in a fast - paced environment.
Website Growth Manager at deskbird optimizing web performance and conversion rates for workplace tech. Collaborating with teams to enhance user experiences and drive revenue growth.
Deputy AMLCO supporting compliance with AML laws for a global payment technology firm. Collaborates across departments to monitor suspicious activities and enhance compliance programs.
Growth Strategy Analyst at Easyfairs driving growth across event portfolio with strategic initiatives and market analysis
Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
Senior Analyst optimizing growth strategies and credit risk analytics at Fairstone Bank. Involves data analysis, scenario modeling, and cross - functional collaboration for sustainable growth.