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About the role
- VP of Growth Marketing at Euromonitor leading global marketing strategy and demand generation. Transforming marketing to a commercial revenue engine with a focus on AI and data-driven approaches.
Responsibilities
- Transform marketing into a commercial co-owner of revenue.
- Build Euromonitor's demand generation engine.
- Deploy AI and intelligence-led marketing.
- Take ownership of a global marketing, communications and events function.
- Define and execute a global marketing and communications strategy.
- Own go‑to‑market strategy across products and services.
- Build a scalable growth marketing model across the full customer lifecycle.
- Embed rigorous performance measurement, ROI discipline and continuous optimisation.
- Build and scale demand generation and account‑based marketing.
- Own product marketing: positioning, messaging and adoption.
- Represent marketing at commercial QBRs, with clear reporting on impact.
- Evolve Euromonitor’s global brand and lead a full brand refresh.
- Own global communications, digital, content, events and social strategy.
- Establish Euromonitor as a leader in AI‑generated search and discovery.
- Create a global framework that empowers regional teams to deliver against shared OKRs.
- Rebuild and rebalance the function with new capabilities in growth marketing, operations, data and AI.
Requirements
- 10+ years of progressive senior marketing leadership in global, matrixed environments.
- Proven success partnering with C-suite leaders and influencing enterprise strategy.
- Deep expertise in growth marketing, brand leadership and data‑led optimisation.
- Experience leading transformation, repositioning or function rebuilds.
- Strong commercial acumen and clear accountability for revenue impact.
- Confidence operating with ambiguity, pace and high expectations.
- A future‑focused mindset, with hands‑on experience leveraging emerging technologies.
- Experience in data, insight, SaaS or adjacent B2B models is highly valued; market research experience is a plus.
Job title
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