Senior Sales Executive at Easyfairs driving revenue growth by selling exhibition space and sponsorships. Responsible for new business development, account management, and relationship building.
Responsibilities
The main focus of this role is to get close to the market quickly, source and close new business, develop current accounts through portfolio selling and exceed targets across all products.
You will combine new business development with account management , building long-term relationships and ensuring EPC continues to be the must-attend annual event for the industry.
Own and deliver a personal revenue target (stand space, sponsorship, digital media) for EPC.
Proactively generate new business through outbound calling, email, social selling and video meetings.
Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi-year agreements.
Sell across the full range of opportunities: Exhibition stands and floorplan optimisation.
Year-round digital and lead-generation products (website, newsletters, content, etc.).
Build and maintain strong relationships with key contacts.
Maintain an accurate and up-to-date pipeline in the CRM, including activity logging, forecasting and reporting.
Collaborate with operations and customer success to ensure a smooth customer journey from contract to on-site delivery.
Stay informed about market developments in the sector to hold credible conversations with clients and identify new revenue opportunities.
Represent Easyfairs professionally at EPC, industry events and meetings, acting as a brand ambassador.
Requirements
Minimum 2 years B2B sales experience, with a clear track record of meeting or exceeding revenue targets.
Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events OR in selling to relevant sectors.
Proven experience in new business development (outbound calling, prospecting, pipeline building).
Experience in account management, including renewals and upselling existing customers.
Confident and professional communication skills, both written and verbal, with the ability to engage senior decision-makers.
Comfortable selling via phone, video calls and email, as well as in person.
Strong negotiation and closing skills with a consultative, needs-based approach.
Good organisation and time-management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance-driven environment.
Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
Benefits
Birthday Day off
Flexible working as well as hybrid working
Enhanced family pay (maternity & paternity)
Cycle to work scheme
Interest free travel loans
Free online academy to focus on professional development and upskilling
Specialist external performance coach services available to all employees
Employee assistance programme
24/7 access to our virtual GP service
Long service awards
Pension as well as offering salary sacrifice
Life cover
Group income protection
Fully stocked beer & wine fridge in the office
Regular company socials organised throughout the year
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