Growth Marketing Specialist focusing on media partnerships for DraftKings. Leading campaign strategy, execution, and performance analysis in a fast-paced entertainment environment.
Responsibilities
Lead day-to-day strategy, planning, and execution for DraftKings’ marquee media partnerships
Oversee integrated campaign activations across linear, OTT, and digital media
Act as the primary liaison between DraftKings and media and agency partners
Partner cross-functionally with Brand, Creative, Paid Media, Legal, and Analytics
Track and report on partnership performance, creative executions, and budget management
Identify and capitalize on key sports and entertainment moments for media activations
Stay current on media trends, sports integrations, and evolving marketing platforms
Requirements
5+ years of experience in marketing, media partnerships, or sports entertainment
Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field
Strong understanding of both linear and digital media ecosystems
Proven experience managing external partnerships and cross-functional campaign execution
Excellent project management and organizational skills
Analytical mindset with comfort working alongside data and measurement teams
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