VP Marketing Data & Technology responsible for global marketing data strategy. Driving data initiatives across UK, EU, and US with a focus on the US market.
Responsibilities
Define and own the global strategy for marketing data, technology, and tooling across UK, EU, and US
Lead the global planning & execution of marketing data initiatives, with strategic focus on the US market
Establish global standards for marketing data models, quality, governance, and usage
Ensure marketing data enables effective global and regional campaigning, advanced segmentation, and personalisation
Oversee the selection, implementation, and optimisation of global marketing platforms and tools
Partner with regional marketing, data, and technology leaders to deliver scalable and compliant solutions
Lead and develop a specialist global team and matrixed resources
Drive continuous improvement through automation, optimisation, and innovation in marketing data processes
Measure and demonstrate the commercial value of marketing data and technology investments
Requirements
Extensive expertise in marketing data, data manipulation, and quality management
Strong understanding of global data models, governance, and regional market differences
Proven ability to link marketing data and technology investment to commercial outcomes
Experience supporting complex, data-driven marketing in the US market
Strong knowledge of marketing data, customer data, and campaign analytics
Excellent communication and stakeholder‑influencing skills
Ability to drive process automation, operational efficiency, and continuous improvement across data and technology workflows
Proven success working in global, multi‑region environments
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