Inbound & Customer Marketing Manager designing Lifecycle Marketing strategies at an expanding EdTech project. Focused on converting a large database into active students and recurring revenue.
About the role
- Field Marketing Manager leading regional marketing initiatives for Digital Realty in Dallas, TX. Collaborating with sales and marketing teams to drive awareness and pipeline growth while optimizing budgets.
Responsibilities
- Develop and lead the AMER field marketing strategy for assigned districts or verticals, ensuring alignment with Enterprise sales goals and regional growth targets.
- Oversee planning and execution of Tier 1 and Tier 2 marketing initiatives — including tradeshows, executive roundtables, regional campaigns, and digital programs.
- Partner with Enterprise Sales leadership to identify key accounts and tailor engagement strategies that support pipeline acceleration and customer retention.
- Manage budget allocation and performance reporting, ensuring marketing investments are optimized to deliver measurable ROI.
- Lead cross-functional collaboration with Global and Product Marketing, Channel, and Partner teams to localize campaigns and amplify Digital Realty’s global messaging.
- Represent Field Marketing in sales planning sessions, providing insights, performance updates, and recommendations for continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 4–7 years of experience in B2B or field marketing, with demonstrated success driving regional marketing strategy and execution — ideally in the technology, cloud, or data center sector.
- Proven experience aligning marketing programs with enterprise sales priorities and delivering measurable business impact.
- Strong background in event strategy, pipeline acceleration programs, and sales enablement.
- Expertise with CRM and marketing automation platforms (Salesforce and Marketo preferred).
- Exceptional communication, stakeholder management, and organizational skills.
- Ability to manage multiple initiatives across distributed teams in a fast-paced, results-driven environment.
- A strategic, data-informed mindset with a passion for elevating Digital Realty’s leadership in digital infrastructure and AI innovation.
Benefits
- Health and Safety programs
- Competitive compensation package
- Excellent benefits
- Development opportunities
- Supportive and inclusive environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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