Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager for DASH's healthy soft drinks, owning Instagram, TikTok, and LinkedIn presence. Driving cultural relevance, visual storytelling, and authentic engagement with health-conscious consumers.
Responsibilities
- Evolve and refine our social media and content strategy, and ensure we have the right plans in place to execute against it.
- Collaborate with internal teams and external creatives to develop and execute content strategies which balance lifestyle, product, and cultural moments.
- Curate and manage DASH’s Instagram grid for premium, aspirational first impressions.
- Drive TikTok strategy by embracing cultural risks, jumping on relevant trends, and driving our own authentic conversation.
- Translate brand campaigns and product launches into consumer first social content.
- Spot cultural moments and define when and how DASH shows up.
- Edit and deliver photo + video content to keep our channels dynamic and engaging.
- Community management - champion DASH’s tone of voice and personality when engaging with our online community.
- Working closely with our growth team to maximise synergies between our organic content + paid ads.
- Track KPIs, report performance, and optimise.
Requirements
- Minimum 3 years’ experience managing social media and content for lifestyle, fashion, or food & drink brands.
- Brand, agency, or freelance backgrounds welcome.
- Strong visual and editorial judgement with a portfolio of lifestyle grids and campaign launches.
- A balance of strategic thinking and hands on execution.
- Deep understanding of Instagram and TikTok. What hits? What misses?
- Ability to spot and react to cultural trends, with examples of successful reactive content.
- Confident leading projects and collaborating cross functionally with creatives, brand, and external partners.
Benefits
- Competitive salary and discretionary bonus
- Hybrid working with minimum three days in the office a week
- Consideration for share options (after 1 year service)
- 25 days holiday a year
- Subsidised public transport (Zones 1-2)
- Classpass and Headspace subscriptions
- Work phone
- Enhanced family-friendly policies
- Free tasty breakfast in the office
- Regular social events with the team
- Dynamic and supportive work environment
- As much DASH as you can drink!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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