Hybrid PPC Account Director

at Croud

• Job title: PPC Account Director
• Job type: Full Time
• Experience level: Lead
• Salary: £53,250 - £59,750 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Paid Media Account Director responsible for leading paid media strategy and client relationships at Croud agency. Collaborating with cross-functional teams to drive effective paid media solutions.

Responsibilities

• Lead paid media strategy across accounts, ensuring alignment with client business goals.
• Apply Croud’s paid media proposition in a tailored, results-driven way.
• Identify growth opportunities through new channels, innovations, and platform updates.
• Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
• Build strong, senior client relationships and act as their strategic advisor.
• Lead strategic planning, performance reviews, and growth conversations.
• Proactively identify and pitch organic growth opportunities that deliver client value.
• Anticipate challenges and manage expectations with clarity and professionalism.
• Manage, mentor, and empower a team of paid media specialists.
• Set clear goals, delegate effectively, and support team development.
• Ensure smooth execution, optimization, and reporting of all campaigns.
• Manage budgets with accuracy and accountability to drive ROI.
• Set and track KPIs that align with client objectives and commercial outcomes.
• Build strong media partner relationships (e.g., Google, Meta) and contribute to new business pitches.

Requirements

• Degree level education or relevant equivalent experience
• In-depth demonstrable experience in PPC advertising
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• The ability to autonomously identify opportunities, generate ideas and formulate strategies
• Extensive line management experience, mentoring & training
• Proven experience in client expectation management roles and situations, able to manage and direct client expectations

Benefits

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options