Hybrid Senior Marketing Manager – Traffic and Acquisition

at Coles Group

• Job title: Senior Marketing Manager – Traffic and Acquisition
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hawthorn East, Australia

About the role

• Senior Marketing Manager leading digital customer growth initiatives for Coles Online. Managing marketing strategy, traffic acquisition, and customer engagement in the eCommerce landscape.

Responsibilities

• Set traffic and digital marketing strategy: create and drive targets to hit qualified traffic through .com and app to match order and sales goals.
• Drive high quality customers: Understand who our customers are for each proposition and target these customers off platform.
• Funnel Ownership: convert high-intent visitors by optimising key landing pages and reduce bounce rates.
• Acquisition performance: deliver demand-generation strategies informed by analytics and insights to meet registration, login and acquisition targets.
• Omni-channel Growth: encourage in-store shoppers to try all online propositions by highlighting their respective USPs and benefits.
• Digital marketing strategy: Own the digital channel plan. Work in with Marketing and Trade planning forums so that events are optimised to drive eComm outcomes.
• Communicate clear and meaningful value propositions to motivate first-time shoppers and improve conversion efficiency.

Requirements

• 6+ years working across digital marketing and developing digital channel strategies
• 6+ years of product marketing experience (e.g. launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research)
• 3+ years operating within a retail/eCommerce environment (desirable)
• Experience operating within a complex environment
• The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
• Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders
• Strong experience crafting compelling positioning & messaging that drives product awareness, adoption and growth
• Strong stakeholder management skills with the ability to deliver through others, collaboratively
• Tertiary qualification in Advertising, Marketing or Business
• Strong commercial acumen
• Exceptional communication skills, which empower all stakeholders to support your product marketing strategies
• Ability to build strong cross-functional relationships with stakeholders from product, marketing, CX and research
• Ability to understand the market, competitors and core customer audience. Identifying essential trends and rectifying problems as they arise. You share these insights broadly with all key stakeholders and use these insights to mould the product, messaging, and GTM strategy.
• Someone who can juggle multiple projects at once and have strong prioritisation skills
• You’re someone with a growth mindset, and you're eager to learn and grow every day.
• You’re someone who loves solving customer problems or needs with products, and you enjoy working closely with product teams to build world-class products.

Benefits

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.