Content Marketing Intern supporting Delinea's marketing team in evaluating existing content strategies and recommending improvements. Ideating and optimizing content for targeted personas across digital platforms.
Responsibilities
Conduct a comprehensive audit of all marketing-created content (including the blog), documenting strengths, gaps, redundancies, and optimization opportunities.
Review how content is requested, created, approved, and published to identify process bottlenecks or inefficiencies.
Evaluate existing personas for accuracy and relevance; interview internal teams to refine or develop new personas with clear attributes, needs, and content preferences.
Audit current customer journeys for each persona, identifying messaging and content gaps; map new or updated journeys with recommended content for each stage (Discover, Evaluate, Commit).
Become familiar with the Identity Security Market, Delinea products, messaging, differentiators, and value drivers to ensure content accuracy and consistency.
Support editorial processes by reviewing new content for clarity, grammar, messaging accuracy, and persona alignment.
Assist in content creation, including contributing to asset outlines, editing drafts and working with design on impactful charts, graphs or images.
Requirements
Currently pursuing a degree in Marketing, Communications, or related field.
Strong analytical skills; comfortable working with spreadsheets and dashboards.
Excellent written and verbal communication.
Curiosity about audience behavior, storytelling, and content marketing strategy.
Familiarity with web analytics tools (Google Analytics, Hotjar, or similar) is a plus.
Ability to work independently, manage multiple tasks, and meet deadlines.
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