Marketing Category Manager leading strategic marketing initiatives across EMEA for Ingram Micro. Driving impactful campaigns and ensuring alignment with business goals.
About the role
- Technical Marketing Manager at Cirrus Logic focusing on GaN Power & Sensor solutions. Collaborating with teams to drive innovation and market adoption in Edinburgh, Scotland.
Responsibilities
- Identify and support innovation opportunities for our GaN Power & Sensor solutions across a range of consumer applications
- Collaborate with Cirrus Logic Fellows and VP’s across the company to innovate and drive novel solutions to key industry challenges
- Craft and articulate the value proposition which will be carried to customers and the market, collaborating across product teams where appropriate
- Promote and drive adoption of future-generation sensor technologies
- Monitor and analyze consumer electronics market trends to inform business strategy
- Collaborate with cross-functional teams, including Cirrus Business Units in Austin and Edinburgh, to support product roadmaps and strategic planning
- Define go-to-market strategies including product positioning and pricing
- Represent Cirrus at industry events and conferences; present whitepapers and gather market intelligence
- Creation of Market Requirement Documents via primary Market Research and in-depth customer & competitive knowledge
- Lead new concept investigations working closely with Advanced Technology team to conduct feasibility studies and competitive technical analysis – including lab-based analysis and teardowns – to inform product development and strategic decision-making
Requirements
- Degree in Electrical and Electronic Engineering (or equivalent), with strong foundational EE skills
- Proven analytical and communication skills, and able to influence technical direction
- Collaborative mindset and logical approach to problem-solving across functional boundaries
- Experience working directly with customers and translating market needs into engineering solutions
- Able to manage competing priorities and thrive in fast-paced environments
- Comfortable presenting technical content to wide audiences up to Executive Leadership level
- Domestic and international travel required
- Experience in semiconductor product definition, system architecture, or mixed-signal design for Power or Sensor applications.
- Work with cross-functional engineering teams to define performance and system level requirements, create detailed documentation, and effectively communicate product and program details directly with key customers
- Analytical skill to work with benchmark data and competitor data and extract high value insights; excellent attention to detail
Benefits
- Diversity drives innovation
- Open and collaborative culture
- Inclusion and fairness
- Meaningful community engagement
- Enjoyable employee experiences
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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