SDR Inbound Marketing handling inbound lead qualification for CIAL Dun & Bradstreet. Collaborating with sales and marketing teams to enhance lead conversion and engagement.
Responsibilities
Lead Qualification: Respond to and qualify leads generated by marketing campaigns, events, gated content, digital inbound and other sources.
First Contact: Make initial contact with leads via phone, WhatsApp, email or other channels to understand context, assess needs, and validate the Ideal Customer Profile (ICP).
Initial Diagnosis: Identify fit with CIAL Dun & Bradstreet solutions using established qualification frameworks refined by the company.
Meeting Scheduling: Book meetings with Sales Executives for qualified leads, providing context and relevant information to advance the opportunity.
CRM Lead Management: Update and manage all lead interactions, activities and information in the company’s CRM.
Speed of Response: Ensure prompt follow-up and handling of incoming leads, prioritizing higher-potential opportunities.
Cross-functional Collaboration: Work closely with Marketing, Product Marketing and Product Specialists to improve campaign and workflow quality, continuously refining qualification flows and conversion rates.
Continuous Learning: Participate in training and stay up to date on company products, sales best practices and B2B market trends.
Requirements
Bachelor’s degree in Business Administration, Marketing, Communications, International Relations or related fields.
Minimum 1–3 years of experience in pre-sales, SDR or lead qualification, preferably in B2B or SaaS environments and with inbound processes.
Excellent verbal and written communication skills.
Knowledge of sales and qualification techniques.
Experience with CRMs (RD Station and Salesforce).
Familiarity with lead management, automation or sales engagement tools.
Analytical ability to understand the Ideal Customer Profile (ICP) and prioritize opportunities.
Strong organization skills to manage multiple leads and follow-ups.
Proactivity, curiosity and ability to work collaboratively with marketing and sales.
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