Hybrid CRM Analyst I – Copywriting

at Cia. Hering

• Job title: CRM Analyst I – Copywriting
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Content Creator for CRM communications at Cia Hering, writing automation texts and adapting brand voice across channels. Involves collaboration with designers and data analysts.

Responsibilities

• **Content Creation:** Write copy for automation workflows, newsletters, promotional campaigns, and transactional communications.
• **Language Adaptation:** Adjust the brand's tone of voice for different channels (an SMS needs to be much more direct than an email).
• **A/B Testing:** Create variations of email subject lines and CTAs (*Call to Action*) to determine what performs best.
• **Collaboration:** Work closely with designers and data analysts to align the visual elements and strategy for each send.
• **Review:** Ensure no communication is sent with grammatical errors or broken links.

Requirements

• Degree (completed or in progress) in Marketing, Journalism, Business Administration, or related fields.
• Excellent command of the Portuguese language and grammar.
• Basic copywriting knowledge: understanding of psychological triggers and persuasive writing techniques.
• Familiarity with CRM: Understanding (even at a theoretical level) of how an email marketing flow works (nice to have).
• Organized, able to handle a high volume of deliverables and strict deadlines.
• Collaborative, organized profile with an interest in developing technical skills.
• Attention to detail and strong ability to follow guidelines.