Paid Media Analyst optimizing omnichannel performance campaigns for Chili Digital, a digital marketing agency in Latin America. Managing campaign strategies across Google, Meta, and TikTok.
Responsibilities
The Paid Media Analyst is responsible for managing and optimizing omnichannel performance campaigns.
This role requires a deep understanding of media channels including Google, Meta, TikTok, Retail Media, and familiarity with programmatic advertising.
You will oversee the complete campaign lifecycle from client onboarding and media planning to execution, A/B testing, and performance reporting, ensuring clear demonstration of ROI/ROAS.
Strong organizational skills and proficiency in managing tasks through our CRM SENTR are essential.
Fluency in both Portuguese and English is required as you will execute campaigns in both languages.
Requirements
3+ years of experience managing paid media campaigns, ideally within a digital marketing agency.
Proven track record of driving performance campaigns with demonstrable ROI/ROAS outcomes.
Strong expertise in Google Ads and Meta Ads platforms, with practical experience on TikTok, Retail Media, and programmatic channels.
Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
Demonstrated success setting up and interpreting A/B tests to improve performance.
Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
Fluent in English (Spanish a plus).
Ability to work in a fast-paced, data-driven environment with a proactive, collaborative approach.
Benefits
Competitive compensation package.
Opportunity to work on cutting-edge campaigns with international clients across LATAM, the US, and Europe.
Access to advanced tools and training in paid media strategies.
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