Manager of Marketing (Biosimilars) at Fresenius Kabi, specializing in biopharma brand strategies and initiatives. Collaborating with cross-functional teams and leading agency partners.
Responsibilities
Work with cross functional teams (e.g. regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams)
Utilize insights to develop stakeholder specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement
Generate and analyze customer data/insights to continue to evolve and improve tactical execution
Actively contribute to design, development and implementation of peer-to-peer, product theatre and speaker bureau strategies and tactical initiatives that support the US biopharma portfolio
Assess market dynamics and competitive activity
Support development of strategically targeted and efficient media plan to reach high value customer segments
Establish effective collaborative working relationship with sales/sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies
Develop content and collaborate with sales training to ensure effective training on promotional tools and materials
Support congress activities, when applicable
Support sales meeting planning and execution
Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives
Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics
Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process
Requirements
Bachelors Degree required; advanced science or business degree a plus
5+ years Pharma experience required
Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix
Ability to concisely translate complex scientific topics to a wide range of audiences
Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management
Strong verbal and written communication skills
Ability to multitask and work within deadlines, professionally managing competing priorities
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