Onboarding Account Manager assisting German businesses with PPC campaigns and digital marketing solutions. Collaborating closely with clients to ensure successful integration and campaign effectiveness.
About the role
- Senior Associate in Customer Marketing at Capital One focused on enhancing customer engagement through targeted email campaigns and cross-functional collaboration.
Responsibilities
- Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs.
- Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.
- Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.
- Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.
- Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.
- Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.
Requirements
- Bachelor's Degree or Military experience
- At least 2 years of experience in marketing or project management
- At least 2 years experience in planning, executing and analyzing marketing programs
- At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
- At least 2 years in the financial services industry (preferred)
- At least 2 years in the retail, telecom, or travel industry (preferred)
- 1+ year of experience in cross marketing (preferred)
- Experience with omnichannel product marketing campaign planning (preferred)
- Experience with Salesforce Marketing Cloud (preferred)
Benefits
- Health insurance
- 401(k)
- Performance-based incentive compensation
- Long-term incentives (LTI)
- Comprehensive and competitive health, financial and other benefits
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