Hybrid Senior Product Manager, BPHR Wines

at Campari Group

• Job title: Senior Product Manager, BPHR Wines
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Paris, France

About the role

• Senior Product Manager for BPHR Wines overseeing marketing plans and brand activation. Collaboration with internal and external partners at Campari France in a hybrid work environment.

Responsibilities

• Brand development & activation
• Build, adapt and implement marketing and trade marketing plans for assigned brands, in line with overall strategy and growth objectives.
• Analyze sales, panel data (IRI) and competitive dynamics across different channels.
• Produce comprehensive reporting (qualitative and quantitative) to support informed decision-making.
• Create, recommend and monitor marketing and trade marketing budgets.

Requirements

• Master’s degree in Marketing or equivalent.
• Proven experience (approx. 5 years) in marketing or trade marketing, ideally within the wine sector.
• Strong proficiency in data analysis and performance metrics (panel data, numerical datasets, reporting tools).
• Good understanding of Mass Retail (supermarkets) and Out-of-Home channels.

Benefits

• Our commitment to diversity and inclusion: At Campari Group, we believe in creating value together and view diversity in all its forms as a source of enrichment.
• Our employment policies and practices ensure we are committed to providing equal employment opportunities in all aspects of employment, without regard to race, religion or belief, colour, national origin, ancestry, physical or mental disability, health status, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.