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About the role
- Media Planning Manager responsible for creating strategic media plans within Caesars Entertainment. Leading execution of traditional and digital media strategies for multiple properties.
Responsibilities
- Create paid media plans to support specific properties within the Caesars Entertainment national portfolio.
- Responsible for the planning and execution of traditional and digital media.
- Develop omni-channel media strategies including Paid Social, Programmatic Display, Out-of-Home, Video, Audio, Sponsorships, and Print.
- Take lead in measuring performance of media efforts regarding brand and performance marketing KPIs.
- Communicate performance metrics to the property marketing teams.
- Collaborate with various stakeholders including property marketing teams and analytics.
Requirements
- Bachelor’s Degree
- 7-10 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV/OTT, Audio, OOH, Print, and Sponsorship planning and execution.
- Experience managing complex, on-line/off-line media and marketing budgets.
- Experience presenting to numerous stakeholders is preferred
- Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo).
- Direct Media Buying and/or Media Buying Management experience preferred
- Excellent communication skills
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
- Media experience working in Gaming, Sports betting, iGaming, or a regulated industry is a plus
- A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
- A solid understanding of media math calculations
- Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
- Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
- Energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Personal Time Off
- paid company holidays
- short-term or long-term incentive compensation including cash bonuses
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