Hybrid Digital Marketing Analyst

at Direct Online Marketing

• Job title: Digital Marketing Analyst
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Pittsburgh, United States

About the role

• Digital Marketing Analyst at DOM ensuring accurate data analysis for marketing campaigns. Collaborating across teams to enhance performance and reporting through reliable data collection.

Responsibilities

• Implementing and troubleshooting conversion tracking using Google Tag Manager and GA4.
• Supporting tracking across platforms such as Google Ads, Microsoft Ads, Meta/Facebook Ads, and CRMs.
• Auditing data platforms to identify discrepancies, gaps, or anomalies.
• Analyzing data to identify trends, patterns, and performance anomalies.
• Developing benchmarks, KPIs, and measurement frameworks aligned with client goals.
• Supporting A/B testing, audience segmentation, and keyword measurement efforts.
• Building custom reports and dashboards using Looker Studio (Google Data Studio), Google Sheets, or similar tools.
• Presenting data in a way that is clear, digestible, and actionable for both technical and non-technical audiences.
• Developing measurement strategies that accurately capture events and conversions tied to client KPIs.
• Communicating technical requirements and insights to internal teams and clients.
• Collaborating with PPC, SEO, and other marketing teams to ensure data supports performance optimization.

Requirements

• 2+ years of data analysis experience, preferably in an agency or larger marketing environment.
• Hands-on experience implementing conversion tracking using Google Tag Manager.
• Working knowledge of SQL for querying, manipulating, and presenting data.
• Strong understanding of A/B testing, audience segmentation, and digital platform auditing (Google Ads, Meta Ads).
• Advanced skills in Microsoft Excel, Google Sheets, and presentation tools.
• Ability to identify data anomalies and troubleshoot tracking or reporting issues.
• Bachelor’s degree in marketing or a related field (strongly preferred).
• Basic understanding of PPC and SEO tactics and common KPIs.
• Ability to summarize complex analyses in clear, concise language.
• Strong written and verbal communication skills.
• Excellent organization, time management, and attention to detail.
• Comfort with ambiguity and a willingness to learn and adapt.

Benefits

• health, dental, and vision insurance
• paid time off and agency holidays
• short-term disability coverage
• 401(k) with company match
• annual profit sharing