Sr. Channel Manager driving Amazon sales growth for Brunswick, managing product listings and marketing strategies with cross-functional teams to boost online presence.
Responsibilities
Serve as the liaison to the business ensuring that the Center of Excellence is prioritizing the business needs, feeding the business channel insights and guiding the business in their decision-making.
Operate as the primary representative to the business on Amazon channel enablement activities and day-to-day channel activations.
Contribute to the development and execution of marketing strategies tailored to specialty retail channels, ensuring alignment with broader business objectives.
Create the merchandising strategy by brand, providing direction on content prioritization, launch priorities and promotional support in collaboration with the Division Channel team, Digital Shelf and Performance Marketing teams.
Work closely with the Division and Performance Marketing teams to plan and execute advertising campaigns, promotions, and brand awareness initiatives to drive sales growth.
Monitor key performance metrics, analyze sales trends, and generate reports to provide actionable insights that improve profitability and efficiency.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5-10 years of experience in retail e-commerce, preferably with Amazon
Strong understanding of digital merchandising and product content management.
Proficient in data analysis and reporting tools.
Excellent organizational and project management skills.
Ability to work cross-functionally and manage multiple priorities.
Strong communication skills and attention to detail.
Excellent presentation skills.
Experience working within or supporting a COE or similar cross-functional marketing initiative.
Familiarity with Amazon Advertising tools and strategies
Proficiency in content management systems (CMS) and product information management (PIM) platforms.
Knowledge of retail media networks and how they integrate with broader marketing strategies.
Strong analytical skills with experience using BI tools (e.g., Tableau, Power BI) to visualize and communicate performance insights.
Understanding of e-commerce compliance standards and experience managing partner compliance programs.
Ability to thrive in a fast-paced, evolving environment with a proactive and solution-oriented mindset.
Experience using Stackline, Pacvue or similar in managing Amazon or eCommerce channel.
Benefits
medical
dental
vision
paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
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