Product Marketing Executive at Perkbox executing go - to - market plans and supporting product launches. Coordinating communication and training for internal teams with a focus on clarity and sales support.
About the role
- Regional Marketing Director responsible for strategic marketing across EMEA for Asset Management. Leading local campaign execution, collaboration with sales, and performance measurement for brand growth.
Responsibilities
- Develop and execute integrated EMEA go-to-market plans aligned to global and segment priorities while reflecting local market needs.
- Localize global messaging, content, and campaigns for EMEA audiences across countries and languages.
- Manage regional marketing programs across digital, events, content, and social channels to drive brand awareness, lead generation, and pipeline.
- Partner with marketing centers of excellence (digital, events, PR/AR, brand) to activate assets regionally.
- Ensure programs are delivered with clear timelines, budgets, and performance goals.
- Partner with regional sales teams to align marketing initiatives with commercial priorities and growth targets.
- Own communication with international asset management sales teams and business leaders to ensure alignment and transparency.
- Collaborate with segment marketing leads to ensure consistency with portfolio strategy and messaging.
- Manage regional agencies, partners, and vendors to deliver high-quality, on-brand execution.
- Track, analyze, and optimize marketing performance to measure ROI and pipeline impact.
- Report regularly on results and insights to marketing and business stakeholders.
- Plan and promote Broadridge’s participation in key regional industry events and conferences.
- Support the creation and localization of regional content, including articles, client materials, and success stories, to strengthen thought leadership.
Requirements
- Bachelor’s degree, preferably in Marketing, Communications, or Business.
- 8+ years of B2B marketing experience; financial services, fintech, or data-driven solutions experience strongly preferred.
- Knowledge of the asset management industry or strong ability to learn.
- Proven success delivering integrated marketing campaigns that drive engagement and pipeline growth.
- Experience managing multiple projects and stakeholders in a global, matrixed environment.
- Strong written and verbal communication skills, with the ability to translate complex topics into clear, compelling messaging.
- Analytical, detail-oriented, and results-focused.
- Proficiency with marketing automation, CRM, and analytics tools.
Benefits
- Hybrid work model
- Professional development opportunities
- Collaborative and inclusive work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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