Senior Manager Integrated Marketing at QVC & HSN responsible for multi - channel campaigns. Collaborating with internal partners and ensuring brand consistency in marketing efforts.
About the role
- Marketing Manager at BRB Seguros overseeing digital marketing strategies and managing brand positioning along with social media.
Responsibilities
- Establish guidelines, oversee brand usage, and manage social media;
- Plan and manage digital marketing strategies, including management of social media channels, the corporate website, and other platforms, working in collaboration with other involved departments;
- Implement BRB Seguros' institutional positioning strategy;
- Safeguard the BRB Seguros brand;
- Coordinate content creation for product communications, support website updates, create landing pages, and provide communication materials as requested;
- Monitor the registration and control processes for trademarks and patents used for the Company's products and services;
- Coordinate the development and implementation of advertising and sponsorship campaigns, following guidelines established together with Banco BRB, and conducting return-on-investment analyses;
- Manage activities carried out by agencies and suppliers, approve requests and budgets, and promote continuous interaction among parties;
- Propose and manage the company's marketing budget, as well as other managerial contracts;
- Procure various materials and promotional items and manage their distribution.
Requirements
- MBA or postgraduate degree in organizational communication, advertising, business administration, or related fields;
- Knowledge of insurance;
- Team management experience;
- Knowledge of digital tools;
- Certification in agile methodologies;
- Knowledge of Google Ads, Meta, SEO, and social media platforms;
- Proficiency with Canva, Photoshop, PowerPoint, etc.;
- Marketing analytics.
- **Preferred qualifications:**
- Strong interpersonal skills;
- Conflict management skills;
- Clear and objective communication;
- Strategic vision and positioning;
- Innovation and negotiation skills;
- Critical thinking.
Benefits
- OUR BENEFITS:*
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