Area Sales Manager responsible for strategic sales and marketing in electrical supply distribution. Building relationships with customers and achieving financial objectives across multiple locations.
Responsibilities
The Area Sales Manager creates, communicates, and implements a strategic sales and marketing plan that provides significant competitive differentiation, bottom and top-line growth, and long-term sustainability.
Provides coaching and development to branch managers and account managers.
Develops strong professional relationships with high-level influencers and decision-makers at key and target customers.
Establishes strong relationships with key manufacturers and their representatives as well as with suppliers and vendors.
Builds strong relationships with key vendors and suppliers to achieve growth objectives.
Works to gain a complete understanding of key customers’ industry; understands the issues and opportunities they face and their key success factors.
Builds, communicates, and implements a segment strategy to support customers’ needs through services and solutions that provide for their overall profitability and success; the strategy should offer competitive differentiation and advantages over competition while contributing bottom-line results.
Builds sales momentum across the area and at the branches for the segment and overall business.
Defines and supports sales training programs that enable staff to achieve their full potential and support company objectives.
Works closely with strategic manufacturing partners to facilitate close working relationships with regional and local sales teams.
Directly responsible for the gross margin growth, gross margin %, and market share within the segment.
Identifies, monitors, and communicates key performance metrics to the organization.
Creates and monitors measurements to ensure the annual budget is achieved.
Defines and oversees incentive compensation programs that motivate the sales team to achieve company and segment objectives.
Works closely with IT in customizing and implementing customer technology.
Manages co-op and AD (Affiliated Distributors) marketing programs.
Monitors customer, market, and competitive activity and provides feedback to company leadership team and other company functions.
Works closely with the marketing function to establish successful supplier relationships and partner programs.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; and initiating corrective actions.
Requirements
Bachelor’s degree in sales and marketing or related field, or equivalent experience required.
10 years of electrical industry experience, preferred.
5 years of sales management experience, preferred.
Experience in coaching and managing processes, marketing plans, market research, statistical analysis, developing budgets, financial planning, and strategy.
Proven leadership skills.
Firm grasp of database management software and Excel.
Competent in reviewing and interpreting basic financials.
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