CRM Manager building and owning lifecycle communications for Bitstack users. Driving activation, retention, and revenue through strategic communication layers across various channels.
Responsibilities
Own Bitstack’s CRM and lifecycle strategy across all communication channels (email, push, in-app, etc.)
Design, launch, and continuously improve lifecycle journeys that move key metrics (activation, retention, revenue)
Build and evolve user segmentation to deliver highly relevant, personalized, and timely communications
Identify lifecycle opportunities based on user behavior, funnel friction, feature adoption, and churn signals
Run fast, iterative experiments on messaging, timing, frequency, and channel mix to drive measurable improvements
Execute both automated journeys and high-impact campaigns (product launches, company updates, operational communications)
Own the migration to Braze and design a scalable CRM setup (data structure, journeys, templates, governance, localization)
Analyze performance across both engagement and business metrics (activation, retention, conversion, revenue impact)
Partner closely with Product, Engineering, Data, Marketing, and Compliance to support launches and key initiatives
Requirements
Has 3+ years of experience in CRM, lifecycle marketing, retention, or marketing automation
Has build and optimized lifecycle systems, not just campaigns
Has a strong understanding of segmentation, personalization, and trigger-based communications
Thinks in terms of user behavior and business impact, not just sends and opens
Has strong product and user sense — you know what to say, when to say it, and to whom
Is highly analytical and comfortable running experiments and using data to drive decisions
Has experience with modern CRM tools (Braze is a strong plus)
Communicates clearly and effectively in both French and English
Is comfortable operating in a fast-paced, high-ownership environment
Benefits
Work from our office in Paris (Bourse) or Remote
Flexible working hours
One of the best health insurance plans with 100% employer contributions
Monthly team activities and annual offsites
Swile meal vouchers
Competitive salary based on experience & Bitstack stock options
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