About the role

Analyst role supporting ABM strategies at Onfly, a leading travel tech startup. Fostering collaboration among marketing, sales, and product teams to enhance business travel management.

Responsibilities

Support the planning and execution of ABM strategies (1:1, 1:few and 1:many), in collaboration with Marketing, Sales and Customer Success.
Produce personalized content for target accounts: presentations, landing pages, emails, cadences, social selling messages and materials focused on specific pain points.
Develop Sales Enablement materials — including playbooks, scripts, battlecards, case studies, training content and sales decks — and support the commercial team in creating proposals and customized materials for active opportunities.
Perform back-office activities for the area, such as data organization, list management, content updates and supporting workflows between Marketing and Sales.
Build and maintain relationships with partners, associations and specialized communities in target segments, identifying opportunities for content, co-marketing and engagement with priority accounts.
Support event organization.
Support the operation of multichannel campaigns: email, social, content, paid media and personalized activations for target accounts.
Continuously optimize ABM campaigns and initiatives based on A/B testing and performance analysis.
Monitor the performance of ABM initiatives, consolidating metrics and proposing continuous improvements.

Bachelor's degree in Marketing, Business Administration, Communication or related fields;
Proven advanced experience with Account-Based Marketing.
Experience producing content tailored for Sales and ABM.
Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
Highly hands-on profile with autonomy, organization and ability to prioritize and manage multiple demands simultaneously in a fast-paced environment.
Excellent written and verbal communication skills.
Analytical skills to track metrics and derive insights.
Comfortable handling back-office tasks and daily interactions with accounts, partners and internal stakeholders.
Availability to travel.
Copywriting and performance writing skills for campaigns and personalized content.
Experience in SaaS, technology or complex B2B markets.
Experience with Sales Enablement.

Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
Meal allowance on a flexible card — R$35 (no 6% deduction).
Transportation allowance on a flexible card (no 6% deduction).
Unimed health plan with no co-pay and no monthly fee for Onflyers (company-paid).
Dental plan (discounted monthly fee).
Pharmacy discounts.
No dress code.
Online psychotherapy benefit (Vittude).
Gym benefits (Gympass).
90% scholarship for language studies.
Discounts on undergraduate and graduate programs (UNA and UNIBH).
Funeral assistance (Grupo Zelo).
Extended maternity/paternity leave.
R$200 voucher on Onhappy (exclusive platform for discounted travel anywhere in Brazil).
Birthday gift worth R$55 to celebrate your birthday as you wish.
Life insurance.