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About the role
- Digital Marketing Manager implementing digital marketing measures for Avia Pharma portfolio. Aiming to increase product awareness and attract new customers in the healthcare sector.
Responsibilities
- Support in the operational implementation of digital marketing concepts/strategies/measures for both professional and lay audiences
- Project responsibility for smaller campaigns and digital projects (landing pages, media campaigns, etc.) in coordination with the responsible Brand Managers & Medical Marketing
- Internal CMS editorial work for our brand websites
- Support in editorial planning
- Independent creation of newsletters with approval by Brand Managers
- Carrying out SEO/GEO activities: monitoring and action planning
- Monitoring, analyzing and evaluating competitor activities
- Conducting analyses and preparing KPI reports, cost-benefit evaluations and performance tracking of ongoing and new digital projects
- Managing social media activities in collaboration with the external service provider
- Management and coordination of external partners for digital market development
- Collaboration & support for Brand Managers in investment decisions and action planning through idea generation, performance feedback and concrete recommendations for action
- Budget planning and control for the respective area of responsibility in cooperation with the responsible Brand Managers
Requirements
- Experience maintaining content and working with Content Management Systems (e.g., WordPress)
- Initial experience with Google Analytics and comparable systems
- Basic knowledge of online marketing (social media, SEA and SEO) is an advantage
- Initial experience in the pharmaceutical environment is an advantage
- Strong customer focus (internal) and quality awareness
- Ability to work focused and solution-oriented under time pressure
- Team player
- Excellent communication skills
- Creativity and resourcefulness to shape a customer-focused online presence
- Very good command of German and English
Benefits
- Flat hierarchies and open communication
- Option to work remotely (mobile office)
- Unlimited coffee, tea & water during work hours
- Regular team events to promote our team spirit
- eGym Wellpass membership for your health
- Birthday gift — because everyone is special
- Subsidy for screen‑work glasses — so you can see clearly
- E‑bike/bike leasing — cycle to work
- Company pension plan — think about tomorrow today
- Special leave for various occasions such as birth, marriage or bereavement
- 30 days of vacation per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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