Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
About the role
- Lead Digital Customer Growth at AT&T focusing on digital engagement and revenue strategies. Collaborate with teams to drive customer insights and enhance digital journey performance.
Responsibilities
- Drive Digital Re‑Engagement Strategy to Increase Revenue
- Lead strategy and execution for digital re‑engagement programs that operate outside the transactional flow (e.g., retargeting, dormant customer reactivation, reminder and value‑based outreach)
- Identify high-impact opportunities to bring customers back into the digital ecosystem, partnering with the personalization organization, and analyzing behavioral insights to optimize
- Build programs that drive incremental revenue and increase lifetime value through expanded product usage, return visits, and re‑entry into purchase funnels
- Guide the strategy and roadmap for trigger-based lifecycle programs (onboarding, re‑engagement, win‑back), increasing digital adoption and strengthening self‑service behaviors
- Oversee optimization of consent and preference experiences across channels (email, SMS, push), ensuring seamless digital journey, compliance, and value creation
- Influence the design and refinement of digital upsell, retargeting, and abandonment pathways that drive incremental revenue across the funnel
- Partner across business units to develop data-backed strategies that reactivate digitally dormant customers through personalized and value-led outreach
- Provide strategic direction for partial adoption and win‑back programs across mobile, broadband, and app-based services
- Own the end‑to‑end digital Ratings & Reviews strategy, ensuring high-quality, high-volume customer feedback across key digital surfaces
- Enhance visibility, credibility, and impact of reviews to support conversion, customer trust, and product decision-making
- Serve as a key partner for digital communications and lifecycle touchpoints, ensuring alignment to digital priorities, customer experience standards, and business outcomes
- Evaluate performance of digital journeys using behavioral, transactional, and engagement data; translate insights into recommendations for senior leadership
- Monitor digital KPIs, identify friction points, and recommend optimizations to improve adoption, re-engagement, and revenue performance
Requirements
- 5+ years of experience in digital marketing, customer lifecycle, or CRM strategy
- Bachelor's degree in Marketing, Business, Digital Media, Communications, or equivalent work experience will also be considered, but is preferred
- Demonstrated ability to influence cross-functional teams and drive change through strategic recommendations and thought leadership
- Strong background in analytics, customer segmentation, and campaign performance measurement
- Strong communication, collaboration, and stakeholder engagement skills with the ability to present complex data insights to executive leadership
- Excellent communication, presentation, and stakeholder management abilities
- Passion for innovation, continuous improvement, and delivering measurable business outcomes
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Analyst optimizing growth strategies and credit risk analytics at Fairstone Bank. Involves data analysis, scenario modeling, and cross - functional collaboration for sustainable growth.
Growth Lead focusing on PLG - driven acquisition, activation, and conversion at Omnilex, an innovative legal tech startup. Collaborating with sales on SLG and optimizing the acquisition funnel through various experiments.
Experienced Growth Lead responsible for strategic marketing and budget management in Vienna. Leading a team to drive performance and scaling initiatives.
Contract Junior Developer responsible for modernizing a web - based application at iPostal1. Focus on improving user interfaces and seamless experience for digital mailbox users.
Senior Manager of Revenue Growth Management driving profitable growth across Clorox’s portfolio. Responsibilities include pricing strategy, trade optimization, and cross - functional collaboration.
DTC Performance & Growth Marketing Manager at Blueair, driving direct - to - consumer growth and executing full - funnel media strategies for innovative air purification products.
Growth Marketer focusing on Performance Marketing campaigns to enhance subscription models for a digital media company. Collaborating with teams to optimize KPIs and campaign strategies.
Head of Customer Growth leading profitable customer growth for US Value Cards and Personal Loans. Collaborating with cross - functional teams to drive customer acquisition and revenue streams.
Growth Coordinator at Bernoulli Education managing marketing strategies and budgets for student acquisition. Collaborating internally to optimize growth initiatives and improve user experiences.