Senior Director of Consumer Insights leading advanced analytics and market strategy for Shake Shack. Focusing on consumer research to drive brand growth and guest experience.
About the role
- Chargé(e) Marketing for startups and SMEs at Atlays, focusing on marketing strategies and performance analysis. Collaborate with a Marketing Director on various digital activities and content development.
Responsibilities
- Working in a two-person team with a part-time Marketing Director, you will support missions for startups and innovative SMEs.
- Contributing to the development of marketing strategy documents for our clients: desk research and market analysis, competitive intelligence and benchmarking.
- Analyzing marketing performance using quantitative data: collecting and processing data, producing and interpreting reports, monitoring KPIs and providing optimization recommendations.
- Implementing marketing action plans, in particular: brand communication and managing/optimizing all digital marketing channels (SEO, web campaigns, website optimization, community management/social media management, email marketing…).
- Developing and distributing content (videos, articles, newsletters, emails…) across various channels: website, social media, newsletters, etc.
- Measuring performance and reporting key indicators (KPIs).
Requirements
- Master's-level student (Bac+5) in a Business School or University with a specialization in marketing or entrepreneurship.
- Seeking your end-of-study internship.
- Already completed a first internship (or gap year or apprenticeship) within a marketing team.
- Comfortable with Excel and, more broadly, with data (processing, calculations, analysis).
- Comfortable picking up new digital tools.
- Curious and interested in AI tools applied to marketing.
- Comfortable written and spoken in French and proficient in English.
Benefits
- Internship compensation: €1,200/month
- Meal vouchers: €11 each, 60% covered by the company
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