Hybrid Field Marketing Manager

at Arctic Wolf

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Eden Prairie, United States

About the role

• Field Marketing Manager creating marketing plans and coordinating events for Arctic Wolf's cybersecurity offerings. Collaborating with sales teams and channel partners to enhance demand generation in the Southeast region.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement

Requirements

• 5-7 years proven experience in B2B field or partner marketing
• Demonstrated ability to build effective working relationships with sales leaders and sales team members
• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
• Bachelor's degree in Marketing, Business, English or Communications

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave