E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- Email Marketing Specialist executing email and SMS campaigns for Apex Service Partners. Collaborating with CRM team to enhance customer engagement and program effectiveness.
Responsibilities
- Produce and execute email and SMS campaigns, including programming emails from templates, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Create segmentation for email campaigns through CDP based on consumer analytics into the appropriate customer journey.
- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
- Partner with the CRM Manager and other business owners to create email concepts and campaigns which reflect brand look/feel/voice while achieving business objectives.
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
- Manage a rigorous calendar of email deployment of email/text campaigns: adhoc, opportunistic and journeys.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Requirements
- Ability to execute email campaigns to communicate, educate and call to action through a combination of various support services (Creative, Deployment, etc.) and hands on execution within software solutions (Blueshift and Service Titan)
- Hands-on experience in marketing automation platforms, preferably Blueshift, Hubspot, Salesforce Marketing Cloud, or Marketo.
- Involvement in growing, engaging with, and analyzing the performance of a large email marketing database.
- Strong project management skills, Q/A adherence and exceptional attention to detail.
- Understand different audiences and how to communicate to them effectively
- Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process
- Strong organization and problem-solving skills
- Hands-on approach.
- Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables
- Ability to deliver results in a fast-paced environment
- Ability to interpret email reporting and results to maximize future deployments
Benefits
- medical, dental and vision coverage
- competitive PTO
- sick days
- holidays
- 401k matching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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