Hybrid Marketing Lead

at AnyVan

• Job title: Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, France

About the role

• Marketing Lead for France driving growth in logistics technology sector. Define go-to-market strategies and optimize customer acquisition.

Responsibilities

• Build on the playbooks from our successful Spain launch to rapidly grow France. You’ll own ambitious revenue and growth targets and move quickly to capture market opportunity.
• Define priority audiences, regions and use cases. Partner with Product, Pricing and Operations to ensure strong product‑market fit and a compelling, localised proposition.
• Be the voice of the French customer across the business. Ground decisions in clear customer insight and ensure every touchpoint—marketing and product—is culturally relevant and resonates locally.
• Bring together core channels (PPC, SEO, CRM, Brand, Paid Social, PR, Influencers) while developing high‑impact partnerships with marketplaces, retailers, property platforms, banks and media in France.
• Work closely with data science to measure impact and optimise performance, while confidently making informed decisions when data is imperfect in early‑stage growth.
• Be fully accountable for France’s performance. You’ll be the go‑to expert on the market, driving decisions and outcomes with an entrepreneurial, ownership mindset.

Requirements

• A strong entrepreneurial mindset and able to make £10 feel like £100 by out‑thinking rather than out‑spending competitors.
• Proven experience launching and scaling direct‑to‑consumer tech businesses in France (scale‑up experience is a plus).
• Fluent French and fluent English, with exceptional written and verbal communication skills.
• Broad marketing experience with hands‑on ownership of PR and influencer marketing; SEO and partnerships experience is a plus.
• Strong commercial acumen: experience measuring marketing impact on revenue and confidence working directly with data.
• Excellent project management skills, balancing speed, structure and execution.
• The ability to collaborate, influence and gain buy‑in across multiple teams and senior stakeholders.
• A proactive, hands‑on attitude with a strong sense of ownership and accountability.
• An appetite to learn and be part of a two-way feedback culture.
• Curiosity, adaptability and enthusiasm for learning in a two‑way feedback culture.

Benefits

• Highly competitive salaries
• 25 days + public holidays, Christmas Eve on us, Long-service perks capped at 30 days.
• On-site gym, Membership with Vitality, Enhanced sick pay
• The People’s Pension (5% you, 3% us)
• Enhanced maternity pay
• 2 minutes’ walk from the tube, Octopus Electric Vehicles, a Cycle to Work Scheme with Showers and towels on site.
• In-house barista coffee, free breakfast every day and local discounts
• Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)
• Join a disruptive technology leader and fast forward your career move