Manager overseeing High End beverage brand execution in Las Vegas while building relationships with wholesaler partners. The role focuses on driving trial and sales execution through field sales programs.
Responsibilities
Builds relationship with Wholesaler Management and Region teams
Leverages the AOE Program within their assigned territory for High End brands
Manages High End Elite Club, if applicable, in their assigned territory, and supporting Anheuser Busch mega brands such as Michelob Ultra, Stella Artois, Cutwater Spirits and Budweiser.
Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution
Leverages local incentives and local programming initiatives to drive execution
Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance with commercial team as well as actionable insights during monthly WPPM
Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives.
Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs.
Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness.
Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.
Identifies leads, manages prospects, acquires new business and grows points of distribution.
Owns the execution & sales results of High End field programs in the sales territory and acts on market opportunities.
Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs
Requirements
Live in Market – Las Vegas, Nevada
Bachelor’s Degree highly preferred, concentration in Business Administration, Management or similar field preferred
5+ years of sales or marketing experience in beverage/alcohol industry preferred.
2+ years of wholesaler management experience.
Certified Beer Server or Certified Cicerone preferred.
Familiarity with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel
Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
Job requires the ability to be in physical retail locations, late night activations and travel.
Profound knowledge of craft beer and brewing process.
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
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